Hey, you -- if you're feeling ready to be recognized as an authority in your niche and scale your business, you've come to the right place! Enrolment is opening May 8th. Join the VIP waitlist!
Get the strategy you need to grow your freelance business, showcase your expertise in the media, and sell your services with ease.
Receive business support and training to break into the media spotlight, attract new clients, and finally feel confident about showcasing your brand online as an entrepreneur so you can run your dream business.
Shine in the Media Spotlight
Imagine the remarkable transformation that awaits you when you fully embrace your extraordinary self. As a female entrepreneur, this journey will not only boost your self-confidence, but also prepare you to confidently pitch the media.
We will help you unleash your brilliance, allowing your intelligence, uniqueness, beauty, and strength to shine as you pitch your power offer. You'll dive into a journey of self-discovery, unveiling your passions, and what sparks your enthusiasm so you can get featured for what matters most to YOU.
It's time for you to live each day with intention, cultivating a powerful presence in how you portray yourself, manage your time, and communicate online.
Picture the exciting future where your newfound confidence enables you to pitch your story to the media with ease. We're here to support you in this incredible visibility journey, offering the guidance and empowerment you need to unlock the doors to opportunity.
Prepare to shine brightly for your unique gifts, say YES to your extraordinary self, and let's conquer the public relations world together!
Are you ready to swap ordinary for extraordinary?
You've settled for "good enough" for far too long, and it's time for a change. Do you envision yourself as a successful entrepreneur, making a significant impact on the world and achieving your greatest desires? Maybe somewhere along the way, you let your dreams take a back seat to the day-to-day responsibilities of life.
It's time to swap your ordinary life for an extraordinary one. It's time to say "yes" to your unfiltered desires, without hesitation. Don't wait any longer for the courage to make your dreams happen.
As an entrepreneur, you've faced challenges and doubts along the way, but you refused to give up. When your business is getting the recognition it deserves, your passion is reignited, and your creativity soars. People start to notice your extraordinary talent and dedication.
When you step into the spotlight, your transformation won't stop with your business. You'll start to infuse pleasure and delight into every aspect of your life. You might travel to new places, try new foods, and embrace adventure. You'll nurture your relationships, deepening your connections, and create cherished memories along the way.
You'll reflect on your goals and desires, and feel a sense of contentment you had never known before.
Months turn into years, and your life has transformed in ways you had never imagined. You're an extraordinary entrepreneur, touching the hearts of people around the world. Your passion, creativity, and authenticity shines through in everything you do, including your media interviews.
It's never too late to make a change, to follow your dreams, and to live an extraordinary life. Let your story serve as an inspiration to others, a reminder that happiness, fulfillment, and success are within reach when you dare to make each moment count.
THE online WORLD IS growing and YOU NEED TO STAND OUT
Are you struggling to get momentum for your business and wondering if you’ll ever get featured in a big-name publication?
You had big goals for your business, but things haven’t quite worked out as planned. You used to love scoping out the competition, but now their success makes you feel discouraged and less confident in your own expertise.
You feel like you have an endless list of things to do to grow your brand and get sales. You're ready to master your PR strategy, but you need support.
AND YET, IT'S IN TIMES OF OVERWHELM THAT WE DON'T KNOW HOW TO MOVE FORWARD TO BUILD THE BRAND IMAGE OF OUR DREAMS
Are you wondering if your brand is even good enough and if your customers or clients even know you exist? Are you worried that your business can't grow, and you feel scared for your future and your team's success?
You want to grow faster, but you don't have time to do “all-the-things.” You want access to templates, and you need a publicity roadmap so you can stay focused.
You want an expert to tell you what to do next so you can keep moving forward. You want to know what public relations tactics work, and you want to implement a proven strategy to grow your business.
You're craving support to reach your full potential and you want to learn from someone that has been in your shoes as a female entrepreneur.
What if...
- You had a plan to repurpose your content (and maybe even wrote a book).
- You were being called upon as an expert and quoted in the media regularly.
- You doubled your income and hired a team because your offers are finally selling.
What if it was all done with you!?
Let's fast-track your publicity plans and create visibility better than your dreams.
IT'S TIME TO FOCUS ON PITCHING THE MEDIA AND CELEBRATING YOUR WINS WITH OTHER FEMALE ENTREPRENEURS!
WHAT IF WE GAVE YOU THE KEYS TO
OUR PUBLIC RELATIONS STRATEGY...
You could be part of a like-minded group of female entrepreneurs that are aligned with the same goals.
Unlike other programs that don’t send opportunities your way, this solution works because you'll learn how to showcase yourself as a leader, and we'll send you media leads to help you get results faster.
When you raise your profile, you'll find it easier to attract clients and customers to your business so that you can increase your profits from your unique expertise.
Imagine dramatically reducing the time you need to spend marketing your business and having time to work on your business so it can scale. You could create your own digital products, fashion line, private practice, or whatever your brand dreams are made of.
Think about what you could accomplish if you were having conversations with other entrepreneurs that support you and share opportunities with each other.
YES, I WANT THIS. SAVE MY SPOT ➡
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.
Your dreams matter. You can have a business that fills your heart. You can increase your income and hire a team. You can spend more time with your family because you aren’t worried about the money coming in. This is all possible when you focus on building your influence and getting media attention.
INTRODUCING...
The system for building your business online, WITH all the templates and swipe files you could possibly need!
Create a strategy that converts - without sacrificing YOUR time.
JOIN AS AN EARLY BIRD HEREInside the Public Relations Academy:
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You'll feel more secure with your branding as it’s unique and stands out from the competition. Your branding communicates clearly to anyone who sees it who you are, what you do, and what makes you unique.
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You'll feel more connected with your customers because your brand was created just for them. A strong brand is memorable and it helps you to stand out from the crowd.
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You'll feel ready to grow your business and stand out with your signature offer. Your unique brand explains not just how you offer value or solve problems, but your signature approach to it.
- You'll create a long-term relationship building strategy with press, media contacts, influencers, and brand partners so you can stop starting from scratch every time you launch a new offer.
- You'll learn how to attract publicity with your unique hook and establish yourself as an expert, so the media starts coming to you.
- You'll learn how to create your long-term content development strategy so you can increase your google ranking and get found online, without writing new content weekly.
And you'll be able to achieve all of this with one extra invaluable resource...Women in PR North America Founder Talia Beckett Davis and our incredible team of experts!
Unlike other programs that leave you without so much as an email address to reach out to... we'll be with you throughout the lessons inside our private community!
HERE'S WHAT'S INSIDE:
You're going to
love
these
WORKBOOKS
Learn how to develop a purposeful publicity plan and pitch the media. Be organized and specific with how you're delivering content to your audience, with a schedule.
INSPIRATION
Learn what other female entrepreneurs are doing to ensure that each brand offering makes a powerful promise and delivers maximum value to your audience at your business.
VIDEO & AUDIO
Learn what promotional vehicles will work for you (and which ones to avoid) so you can easily create your amazing business year. We walk you through it with our video and audio guides.
READY MADE PITCHES
Learn why a narrow focus is the key to media attention and how to use language and other tools to ruthlessly narrow your audience. We provide you with pitching templates to customize for each media opportunity.
TEMPLATES
Spend your time where it is best served on social media, your blog, or website. You need an online marketing plan to be influential, particularly when it comes to content. Create your own plan using our templates.
PRIVATE COMMUNITY
Our group of entrepreneurs is a place where everyone is aligned with the same goals and driven to succeed. It’s the space you've been craving to surround yourself with other successful women pitching the media.
Imagine what's possible...
Imagine the day when your hard work and dedication pays off. Your business has gained recognition in your industry, and it wasn't long before the media caught wind of your inspiring entrepreneurial journey. One morning, you receive a phone call from a prominent magazine, wanting to feature your story and your innovative business.
Overwhelmed with excitement and a sense of accomplishment, you agree to the interview. The journalist, captivated by your passion, confidence, and unwavering commitment, writes a heartfelt article about your journey. The article highlights your determination, the impact of your offer, and the challenges you've overcome.
The day the article was published, you feel a rush of emotions. You're both nervous and excited to see your story in print. As you read the article, your eyes teary, not just from pride, but from the realization that you conquered your self-doubt. You proved to yourself and the world that you're capable of achieving your dreams.
The media exposure opened doors that you'd never imagined. Investors, business partners, and customers from all over the world reached out to support your vision. Your company flourished, and you became a household name.
But the most significant transformation was within yourself. You'd not only built a successful business, but discovered a newfound sense of empowerment and self-belief.
Years of self-doubt had given way to unshakable confidence. You continue to innovate and make a positive impact on the world, one offer at a time. Your journey from doubt to empowerment had not only changed your life, but had inspired others to believe in themselves and pursue their dreams, no matter how long it took, or how many obstacles they faced.
The Public Relations Academy is absolutely necessary for any female entrepreneur new to the intricate world of PR and a great resource for those experienced professionals. Talia and her team customize PR topics to your needs, provide unlimited resources and unlock the door to a PR community for you to network with and learn from. I would highly recommend joining!”
SARAH MAWJI
PUBLIC RELATIONS EXECUTIVE
YOU. CAN. DO. THIS.
We've been working hard behind-the-scenes with women just like you... Female entrepreneurs who believed that they needed to have 100k followers on social media to be taken seriously and create a profitable brand image. Business women who felt lost and needed a plan to help them stay focused.
They're willing to put in the work, but lacked the confidence to make themselves visible. Then, they implemented our publicity roadmap, and worked towards building their influence.
Seriously ladies, it really is much easier than you think!
You need to take the time to learn how you can market yourself. If you don't invest in building your PR and marketing skills, then you won't be in control of your business success as a female entrepreneur.
YOU COULD BE CREATING YOUR NEW PR STRATEGY THIS MONTH
You need to learn everything you can about public relations as a strategy to grow. Mastering a skill takes time and you need to be constantly learning to become successful.
Exactly who will be teaching you inside The Public Relations Academy?
Me! I'm Talia Beckett Davis
PUBLIC RELATIONS EXPERT, ANIMAL LOVER, PROFESSIONAL BLOGGER, AUTHOR, BOY MOM, EFFICIENCY NUT AND COFFEE LOVER.
I'm the Creator of the Public Relations Academy, Founder of the Organization of American Women in Public Relations, and Canadian Women in Public Relations. I have the established network and the expertise to really help you grow your business. NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women succeed.
I've worked with some of the largest brands in North America at my PR agency Pink Pearl PR to help them get featured in high profile media outlets and grow their sales. When you work with me, I’m going to show how you can take your business to the next level.
"EXPANDED THE LORNA JANE BRAND ACROSS NORTH AMERICA"
We worked with Talia to expand the Lorna Jane brand across North America. Since we started working together, we have grown our Canadian team and opened up a new retail location in Vancouver.
LORNA JANE CANADA
PART 1:
Rebranding Your Business
Clarifying your brand is an essential part of starting a business. Along the way, businesses face changes in the market or within their organization that lead them to rebrand. A good brand is as relevant today as it was in the past and will continue to be relevant long into the future. You will learn how to create a consistent brand image that lends credibility and trustworthiness to your business.
- Identify your top business goals and learn how your brand will contribute to reaching them.
- Evaluate your current brand for its strengths and weaknesses to create your new branding strategy.
- Identify what you will change among your products, services, and processes to support your new brand identity, so that your business can make the transition from old to new.
PART 2:
Tell Your Business Brand Story
To reach your customers on an emotional level, you need to incorporate your personal stories into your business. Stories communicate exactly what you do and what you stand for. We will teach you how to craft compelling stories, both about yourself and your business.
- Brainstorm a list of impactful stories you’ve heard from other business owners
- Create story prompts to help you write your own stories to tell your audience
- Learn how to tailor the message of your story to your audience, so that they can relate to it.
- Find storytelling opportunities to help you attract your ideal audience and engage your prospects.
PART 3:
Stand-out with Your Signature Offer
Signature systems are attractive to customers because they provide ready-made, easy-to-follow solutions to their problems. You will base your system on your own experiences and success in a specific area. You already know the process, your products or service, inside and out, so now you can explain it clearly to someone else who wants to get the same results.
- Analyze how you currently achieve success in one aspect of your business and turn this success into a system that will help others.
- Identify the Unique Value Proposition of your signature system so that you can differentiate it from your competition and find your ideal target customers that will benefit from your unique approach.
- Create a benefits-oriented, memorable offer that communicates the value of your system and will become your core branding, so your signature system can become well-known in the marketplace.
PART 4:
Create a Community Around Your Business Brand
The landscape of marketing has shifted to a consumer-focused economy. People are evaluating products and services themselves online using articles, blog posts, and most importantly, consumer reviews. Potential purchasers regularly consult the opinions of others before they make a buying decision. This trend for greater consumer involvement with brands means that having a brand community is more important than ever.
- Learn how to grow your brand and your business through your thriving brand community.
- Discover techniques for encouraging the engagement and interaction which is vital to maintaining a vibrant community.
- Determine how to attract the right members who resonate with your values and how to provide the content they want to engage with.
PART 5:
The Keys to Marketing a Strong Business Brand
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and customers feel you're a company they can trust. The emotional connection includes the associations your brand makes in a customer's mind and it’s what attracts them to your business.
- Focus on the one specific problem that you solve, so that you can address this with clear and consistent brand messaging.
- Apply brand management best practices so that you can leverage an online audience and build your brand through customer interactions.
- Define your marketing goals and create a plan for achieving them so that you can maintain a strong brand going forward.
- Choose and implement tools for monitoring your brand so that you can be proactive and respond quickly if issues arise.
The Public Relations Academy gets you from A to Z in record time. This is your ticket out of overwhelm and into easy-breezy media coverage.
Let's get you started!
You'll get access to our in-depth marketing and public relations curriculum, and you'll also get any future updates we throw in! We give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence.
Talia’s professionalism is outstanding. She always works hard for her clients and is highly reliable and will get the job done efficiently. I would definitely recommend learning from her inside the Public Relations Academy.
MICHELLE RIVERA
ENTREPRENEUR MEDIA
Talia is a true leader in public relations having spearheaded so much important work for Women in PR North America. She is a resource, mentor and advocate for our industry. It was an absolute pleasure to collaborate with Talia on the Women in PR Canada launch and inspire the future leaders of our industry.
CHRISTINE FAULHABER
PRESIDENT & CEO, FAULHABER COMMUNICATIONS
I had the opportunity to work with Talia on some contest initiatives for our magazines. From start to finish, Talia was a pleasure to work with. She was organized, had all assets ready and had fantastic ideas for how the giveaway should be executed. Such a pleasure to work with and I hope we'll be able to work together on another project soon.
AMANDA BLOYE
FAMILY COMMUNICATIONS INC.
I had the opportunity to work with Talia for our online magazine. She wrote a shopping guide article that was informative and well received by our readers. Talia really knows her clients and the products she is promoting! We would definitely choose Talia and her clients to write other articles in the future!
CARRIE GRIFFIN
H2O MEDIA INC.
Save Your Seat
JOIN THE WAITLIST HERE
MY LAST PIECE OF ADVICE
This program is for you if you're ready to move full speed ahead into the spotlight and finally get the visibility you desire. You can finally give yourself the permission to stand-out and take yourself to the next level.
This program is about really pushing yourself forward. It's a unique thought leadership incubator that will hold you accountable with actionable steps.
Think about where you could be 12 months from now, or even 5 years from now. What does that look like? Today is the day that everything changes for you. It’s time to join us in the Public Relations Academy and work towards getting everything you desire.
Public relations is a process and we want to help you every step of the way – no matter what stage of business you're in.
Plan Your Content in 3 Days
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FREE PLANNERStill Have Questions?
