What's inside the course:

PR Career Journal & Roadmap

Start your journey with reflection and clarity. The PR Career Journal will help you get clear on your values, strengths, and goals, while the Career Roadmap gives you a step-by-step plan to navigate your next move with intention.

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Define Your PR Career Path

Discover how to align your skills and passions with the right career opportunities. We’ll help you uncover the roles that fit your strengths—whether that’s agency, corporate, nonprofit, or freelance—and set a vision for where you want your career to go. 

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Your PR Job Search Strategy

Stop wasting time applying everywhere and start applying strategically. You’ll learn how to research companies, identify hidden job opportunities, and position yourself as the perfect fit. We’ll also show you how to network effectively (online and offline) to get noticed by the right people. 

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The Perfect PR Candidate Resume

Craft a polished resume that stands out in a crowded inbox. You’ll learn how to highlight results over responsibilities, use keywords to get past applicant tracking systems, and tailor your resume for the roles you actually want. By the end, you’ll have a professional resume designed to win interviews.

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The Perfect PR Candidate Cover Letter

No more generic copy-and-paste cover letters. This module walks you through how to write a cover letter that tells your story, demonstrates your expertise, and connects your experience to what hiring managers are looking for. You’ll also get proven templates to save time while still sounding authentic.

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Master Your Personal Brand Leadership

In PR, your personal brand matters just as much as the brands you represent. In this module, you’ll learn how to position yourself as a thought leader, grow your visibility online, and create a personal narrative that builds trust and influence. This is the secret to having opportunities find you.

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Work-Life Wellbeing

PR can be demanding—but your success shouldn’t come at the expense of your health. This module is about setting boundaries, building resilience, and creating habits that support your long-term career growth. You’ll discover tools to balance ambition with wellbeing so you can thrive without burning out.

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Emotional Intelligence for Career & Business Growth

PR is a people-centered profession. Your ability to lead, collaborate, and influence depends on emotional intelligence. Here, you’ll learn how to build self-awareness, strengthen relationships, and navigate challenging workplace dynamics with confidence. These are the skills that will make you a standout leader.