In this challenge you'll learn:
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Determine Your Unique Offer
In part 1, you will determine how you want to be perceived. As an expert who helps everyone under the sun and offers generic, one-size-fits-all solutions? Or as a specialist who has experience in a certain field with customized advice and proven results?
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Help Your Potential Clients Find You Online
In part 2, we will discuss how your customers or clients will seek YOU out for your personality. They will learn to know, LOVE, and trust you, but you need to learn how to speak to them authentically so they will turn toward you instead of a competitor.
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Build Your Influential Personal Brand
In part 3, we will discuss why it's just as important to build your personal brand as it is to build your company brand. Consumers trust people more than they trust companies. This personal relationship between the consumer and the business is now more interconnected than ever.
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Tips for Getting New Customers or Clients
In the final part 4, we will share tips for getting new customers or clients. It all starts with making yourself visible and getting your voice heard.
Influence is a powerful tool in business and in life. When people perceive you as having expertise in a given field, you will gain vital credibility.
Your ideas and the content you create are quickly shared and taken to heart. Most importantly, people respect your experience and trust your knowledge. When influential people speak, their target audience hangs onto every word. The audience recognizes that there is significant value in what the influencer has to share, and that there are positive rewards for following his or her advice. That is the power of influence: to affect behaviour because of the reputation you have earned as a reliable leader and problem-solving specialist in a particular field, someone who always has his or her followers’ best interests at heart.
What Our Students Are Saying:
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"What is most important for women leaders is to be bold, be provocative in your thinking, take risks and surround yourself with people that believe in our vision."
- Chitra Anand, Doctoral Researcher, Professor and Speaker
Your credibility and experience is the key to a growing business or career.
You need to showcase it the right way in order to maximize your potential and position yourself as a leading industry influencer. You’ve spent years working in your industry, but you want to be recognized for your accomplishments. You want to command higher fees for your work and finally earn what you’re worth in your career. You want to be called upon by the media and quoted as an expert. It's time to stop neglecting your own personal brand and build your influence.
If this sounds like you, then you will LOVE the Industry Influencer Challenge! Over the next four weeks, you will work through a detailed workbook and lessons to position yourself as a leading influencer in your field. You will learn how to create influence and learn what steps you can take to build the perception that you are an expert who consistently helps your target market. You will develop an understanding of the components of influence. You will learn how to obtain and measure influence, where to nurture it, and you will have the formula to make yourself an industry leader.
